OVERVIEW
Analytics and tracking setup for a SaaS platform.
The project included analytics configuration, tag management, tracking infrastructure and marketing technology integration for visibility and reporting.
FOCUS AREAS
- GA4 Configuration
- GTM Setup
- Tracking Infrastructure
- Event Tracking
- Analytics Reporting
- Marketing Technology Integration
TOOLS & PLATFORMS
- Google Analytics 4
- Google Tag Manager
- Google Search Console
- HubSpot
